President and CEO of Reconnecting America
After spending two decades working as an advocate and
urbanist, Ms. Poticha joined Reconnecting America to form the Center
for Transit-Oriented Development, and in 2005 assumed the role of
President of Reconnecting America. Ms. Poticha's efforts have led to a
renewed national conversation about the role of transit in shaping our
communities and the importance of building diverse and inclusive
neighborhoods. She leads Reconnecting America's efforts to provide
fact-based information on best practices in transit-oriented
development; bring together developers, city leaders and transit
officials to identify and remove barriers to building TOD; and work
with policy-makers to ensure that transit is designed with people and
development opportunities in mind.
Ms. Poticha has worked closely with a number of communities to help
bring the latest thinking about transit and TOD to fruition, including:
the San Francisco Bay Area, where she led a team to create the first
regional TOD policy that conditions the allocation of new transit funds
on good land use planning; Denver, where she worked with both the City
and the transit district to create a TOD Strategic Plan and TOD Policy;
the Twin Cities to educate a wide variety of community, business and
government groups about the value of focusing a portion of the region's
growth in neighborhoods served by transit; and in Seattle, where she
helped define a funding program for construction of a new streetcar.
She also has led a series of national research projects with the CTOD
partners to develop new tools for defining the market for TOD and
transit, including creation of the National TOD Database; Hidden in
Plain Sight: Capturing the Demand for Housing Near Transit, a
market-based assessment of housing demand for TOD; the Affordability
Index, a tool for quantifying consumer costs of housing and
transportation choices; the TOD Typology, recommendations for place
types that are appropriately connected to transit; and the Mixed-Income
TOD Initiative, a set of research and policysetting efforts to ensure
that neighborhoods near transit are diverse.
Prior to this position, she was the Executive Director of the Congress
for the New Urbanism (CNU) from 1997-June 2003. CNU is a nonprofit
membership organization made up of professionals, elected officials,
and community activists who share a belief that compact,
pedestrian-friendly, mixed-use neighborhoods are the best building
blocks for vibrant communities. During her tenure, Ms. Poticha guided
CNU's growth into a nationwide coalition with a prominent voice in
national debates on urban revitalization, growth policy, and sprawl.
She also forged alliances with major land development interests,
environmental and community organizations, and federal agencies.
As
Executive Director of CNU, Ms. Poticha launched a number of key
initiatives including resource materials and education programs
addressing inner-city revitalization, mixed-income housing, infill
development techniques, environmental preservation, alternative
transportation policies, and real estate finance reform. She grew the
organization from 150 to over 2,500 members; staged annual conferences
that drew 1,500 attendees; and oversaw the development and execution of
major new programs, including a Regional Partnership Program, an awards
program, and a website and media strategy.
Before joining CNU, Ms. Poticha was a planner and consultant for 17
years, working with urban and suburban communities, regional agencies,
non-profit groups, community activists, and developers. She served as
the San Francisco Bay Area representative for the Surface
Transportation Policy Project (STPP), a non-profit organization
advocating transportation policies and investments that help protect
environmental quality, strengthen the economy, promote social equity,
and make communities more livable. For eight years she was a Senior
Associate with Calthorpe Associates, a Berkeley-based consulting firm
that provides planning and urban design services to public agencies and
developers interested in promoting compact regions, pedestrianand
transit-oriented neighborhoods, and livable communities
Ms. Poticha has lectured extensively throughout the United States and
has served on the faculty of the University of California, University
of Oregon, the Seaside Institute, Lincoln Land Institute, and the
Mayor's Institute on City Design. She has co-authored three books: The New Transit Town , Charter of the New Urbanism , and The Next American Metropolis , as well as numerous articles and publications on new urbanism, mixed-income housing and transit-oriented development.
She has served as a member of the U.S.-China Residential Building
Commission and as an advisor to HRH Prince Charles and The Prince's
Foundation, UK. Ms. Poticha holds a Master of City Planning from the
University of California, Berkeley, and a Bachelor of Arts from the
University of California, Santa Cruz. She lives in Oakland, California
with her husband and twin daughters.
Panelist
Panel 1: Connecting the Dots Between Housing, Transportation, Energy and the Environment